Cover Letter Tutorial
Welcome to this cover letter tutorial. If you’ve ever struggled with this, if you can’t seem to figure out how to write the perfect cover letter or where to start, then this information is for you.
Before you get started reading – feel free to INSTANTLY DOWNLOAD THE COVER LETTER EXAMPLES GUIDE This will help you follow along if you’re watching the video, or reading the blog!
First, we’ll talk about two key concepts that you need to understand before you jump in and write your letter. Then we’ll cover three examples of cover letter styles that have all worked well and landed some great jobs.
Are you ready? Let’s get started.
Key Concept #1
Your approach to the cover letter depends on the industry. Let’s look at an example. If you’re writing to a legal institution, an educational institution, or a government agency, this warrants a more formal letter. No first names! Mr., Mrs., last name—more formal language. If you’re going to write to a tech startup or a music studio, for example, less formal. You can use first names. You can be a little bit more fun in your style of letter. We’ll talk more about this.
Key Concept #2
The cover letter and resume are just a small piece of a much larger puzzle. Here’s a great visual:
I’ve listed out the links in your proverbial ‘career chain’ right here:
Get clear on what you want, so you can have powerful messaging in your supporting documents (resume and cover letter).
In your networking system, you want to know the right people, know how to reach out to them, and you want to reach out to them on a regular basis with the right words.
You want to used side-door applications. Your application technique needs to be strong. You don’t want to just rely on the black hole.
You want to have a strong interview strategy and…
Strong negotiation skills and know-how.
Any one of these links could be weak, and if it is, being aware of it is your first step to greatness moving forward.
Let’s get into the three examples of cover letters that work.
DON’T LOVE READING? Watch video here:
Example 1 – The ‘Problem Based’ Cover Letter
This cover letter is basically saying, “Hey, I can see you have a problem (that’s why you’re hiring for the job). I have a solution, and I’ve solved this kind of problem before, so let me help you. Let’s talk.” You introduce a guess to the problem. Then you talk about a solution, tell a little story about how you’ve solved it before, and then you close with, “Hey, I’d love to talk about it.”
This letter is very successful, because it’s talking to the hiring managers directly about problems they are facing day to day. It really hits home. A regular letter basically just covers the same as what’s on your resume. It lists your skills, and it says, “Hey, I think I’d be great. Let’s talk.” So, this ‘Problem Based” cover letter is more focused.
Example 2 – The ‘Formality Based’ Cover Letter
Now, you can do a combination of the three, but a ‘Formality Based’ letter is going to be using a bit more formal tonality. Again, it’s going to use Mr. and Mrs. It’s not going to say “Hey Joe.” It’s going to be more formally written. I’m going to give you an example of that, so you can see word for word what a ‘Formality Based’ cover letter looks like.
And my favorite…
Example 3 – The Fun ‘Startupy Vibe Based’ Cover Letter
This is the type of cover letter that I have the most experience writing, because most of my jobs have been at places where the culture is a little bit more ‘think outside the box,’ and they welcome that. It doesn’t mean that it doesn’t focus on solving a problem. It doesn’t mean that it doesn’t talk about your skills that are necessary and relevant to the job. It just means that you can use a bit more fun tonality and a little bit more creativity when you write it.
If you’re interested in diving deeper with these three styles of cover letters, you can download the Free Cover Letter Example Package HERE.
What you’ll get:
Three examples of the written word-for-word letters mentioned here, plus a fourth examples. I slipped a bonus example in there, because one of my clients recently landed an awesome job as a conference and event manager, and she used this letter.
It’s beautifully designed, and you get a workbook and a checklist to start on your own cover letter.
And, of course, you get instant access waiting for you right now.
Now I would love to hear from you. Have you ever been stuck on your cover letter? You’re not really sure where to start or what to write? Or have you had a really great success with a certain cover letter, and you’d like to share some tips with us? If you have anything on the subject, I’d love to hear it. Please share in the comments!
I’m also on YouTube & I’d be honored to have you as a subscriber.
Thank you so much! I hope to see you around.
In work & life
Your Career Life Guard